Client:
Pharmaceutical companies

Project / Methodology:
Qualitative and quantitative research on the journey of diagnosis and treatment of chronic diseases.

Project contributions:
Through the findings, the clients defined strategies for launching products in categories in which they did not previously work, ensuring that communication campaigns for physicians and patients and patient programs were elaborated based on the needs and expectations of the target audiences, meeting the positioning of "Patient Centricity”.

Client:
Pharmaceutical company

Project / Methodology:
Quantitative research through and online panel on the incidence of Burnout in the internet population in Brazil.

Project contributions:
The company developed several communication actions with the objective of contributing with physicians and the population, with information and alerts about the syndrome, in addition to positioning the company among the organizations that know the most about the subject in the country.

Client:
NGO

Projeto / Metodologia:
Qualitative and quantitative research with the needy population of the city, in order to map main difficulties and dilemmas experienced by the population in the scope of access to health.

Project contributions:
Through the results, the NGO developed a project to build a health center to meet population´s need, focusing on the main demands and diseases that were previously not adequately treated by the current health system.

Client:
Pharmaceutical company

Project / Methodology:
Qualitative research with gynecologists in several regions of the country, with the objective of understanding the triggers that lead to the prescription of contraceptives and mapping the decision-making process of prescribing these methods.

Project contributions:
Through the findings, the company defined portfolio changes, related to the emphasis of each product on the promotional grid of medical detailing, reviewed promotional materials and campaigns related to the attributes valued by different physician´s segments in relation to the main women profiles which demand prescription and follow-up in relation to the use of contraceptives.

Client:
Health insurance company

Project / Methodology:
Qualitative research with beneficiaries and physicians accredited to the health plan in the Southern Region of the country, to understand the value of the relationship with the service, for each public. In addition, it was possible to map the drivers that influence satisfaction and fidelity.

Project contributions:
Through the findings, the company developed actions aimed at improving the care of policyholders in all areas identified as high relevance in the value chain, and created new online service services, new coverage alternatives for some of the plans offered by the operator and implemented changes in the satisfaction questionnaires sent to customers, at each point of contact.

Client:
Pharmaceutical company

Project / Methodology:
Online quantitative survey / structured questionnaire for self-completion.

Project contributions:
The project allowed the company to map various topics related to diversity among employees, not only sociodemographic data, but employees' perception of the company’s actions related to Diversity. Comparisons with Brazilian population data and data released by associations and companies served as benchmarks so that the company could recognize priorities of action in relation.

Client:
Electrical materials industry

Project / Methodology:
Qualitative research: online discussion groups with category users, and face-to-face creative workshop (Experience Circuit) with potential customer.

Project contributions:
The project allowed the company to understand the habits and moments of use, benefits from the perspective of users, and areas of communication improvement.
The reactions of potential customers to the benefits that had been recognized by users, in a creative workshop, provided several insights on the line of communication.